These have been quite effective in bringing the offline world into the online world in a matter of moments as it brings about interactive advertising with minimal cost.
For example, Tesco, a large British multinational grocery chain was ranked as the 2nd most popular grocery chain South Korea. However, to reach the number 1 spot they had to overcome their next competitor, who had double the stores in Korea then Tesco had. So Tesco came up with the strategy to decorated subways in Korea with images of shopping shelves in the exact layout of their stores. However, the only difference was next to the price label was a QR code for consumers to scan, which would place that item directly into the consumer’s online shopping bag.
This successful QR code campaign by Tesco rose the companies new registered members by 76% with an increase of online sales of 130%. http://www.geek.com/mobile/koreas-tesco-reinvents-grocery-shopping-with-qr-code-stores-1396025/
Initially, the QR codes will be placed in a variety of locations, which when scanned by a smartphone device, will redirect to the Facebook page. When the app will launch, these QR codes will then redirect to the corresponding smartphones app store, either Google Play or the iOS app store.
By using QR codes, this keeps all the whole experience of the app and the game located on the users smartphone without having outside interference.
To track how effective the initial QR code marketing campaign will be, we will be using an online tracking service called Delivr, pictured above, which tracks all the QR scans from our various codes that we will put out.