Marketing

Word-of-mouth and Guerrilla marketing

Word of mouth and guerilla marketing will be the core of the early marketing stage. This tactic of marketing will be the most cost effective way of marketing the early product. The use of this marketing will be implemented using QR codes posted around strategic locations that will be using in the app. Under the QR code will be a simple line asking (tba).

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Using Kickstarter as a marketing platform

Kickstarter will work in two ways, both as a financial fundraiser and active marketing tool. Using Kickstarter will be a cost-effective way to spread word to the market about this app. Our Kickstarter page will detail how the app works and the mechanics of the app. The financial impact of this marketing tactic would be minimal as hopefully people will be making financial pledges to back this project to conception.