Word-of-mouth and Guerrilla marketing

Word of mouth and guerilla marketing will be the core of the early marketing stage. This tactic of marketing will be the most cost effective way of marketing the early product. The use of this marketing will be implemented using QR codes posted around strategic locations that will be using in the app. Under the QR code will be a simple line asking (tba).

The aim of marketing this app is to be as cost-effective as possible. This is achievable through this use of marketing with QR codes and stickers around key locations. QR codes are also an effective marketing tool as they “can allow for “production description” as opposed to “production identification”.”(Change et al 2007, quoted in Burke et al 2013).

Note: The QR Code on the bottom of this post is currently active


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