Month: April 2014

People & Audience

Primary target audience: Uni students

Secondary target audience: Alumni & staff

Age demographic: 18 – 55

Sex: Male & female

Appeals to all categories of gamers including the casual and hardcore gamer market

Multi-lingual to capture to international student attention.

– China

– India?

– Singapore?


Campus Crusade


The crux of our concept marries real space and the cyber realm, with the outcome of a mini game resulting in the allocation of real territory. This isn’t like an ordinary game that relies on points and coins – the winner gains status with their name/avatar being displayed on the game map, essentially ‘owning’ those real spaces. The more territory you own – the cooler you are! With no real score-based system displayed to the players, the game awards territory to the winning player…but also takes into account their number of previous wins to losses.
To win, the current ruler of a space/territory, the challenger must move into that area and play a mini game against another present player. This fosters social interaction between players and also prompts them to move to new areas in order to gain more territory. Initial brainstorming saw our game ideas skyrocket, but to bring the concept back down to earth, we’ve decided to make it available only at UOW.


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Projected Development Cost – will not exceed $50 000 (we’re a University-based development with limited resources).

Timeline – 6 -9 months

Rainbow Death Studios will also be putting forward a Kickstarter campaign to help get financial backing to fund this smartphone app (Project Untitled) as well as pursuing funding from the Australian Government. Kickstarter is a website used to for ‘crowd-funding’ where applicants put forward a project and visitors on the website can choose to provide funding and ‘back’ a certain project.


Government Funding

Initial funding for this project will be an application to the Australian Government, through Screen Australia.In November of 2012, then Minister for the Arts, Simon Crean, announced a new three-year $20 million fund for the interactive games industry. This fund is managed by Screen Australia, who offers funding up to a maximum of $500,000 per project, dependent on the scale of production (Screen Australia 2014).


Word-of-mouth and Guerrilla marketing

Word of mouth and guerilla marketing will be the core of the early marketing stage. This tactic of marketing will be the most cost effective way of marketing the early product. The use of this marketing will be implemented using QR codes posted around strategic locations that will be using in the app. Under the QR code will be a simple line asking (tba).


Using Kickstarter as a marketing platform

Kickstarter will work in two ways, both as a financial fundraiser and active marketing tool. Using Kickstarter will be a cost-effective way to spread word to the market about this app. Our Kickstarter page will detail how the app works and the mechanics of the app. The financial impact of this marketing tactic would be minimal as hopefully people will be making financial pledges to back this project to conception.